Peer-to-peer fundraising is changing. As donor expectations evolve and technology creates new opportunities for personalisation, organisations have an opportunity to rethink what great P2P fundraising looks like.

In this interactive session, James Stinton challenges some of the biggest assumptions shaping P2P fundraising today. Through a live demonstration, attendees will experience two very different campaign approaches firsthand, comparing traditional models with a more personalised, donor-centric approach.

Together, we'll explore how simplifying the participant experience, while creating more sophisticated and targeted communications, can drive stronger engagement, advocacy and fundraising outcomes. James will also share practical insights into the rise of micro-P2P campaigns and why smaller, highly personalised initiatives may represent the future for many organisations.

Practical, thought-provoking and packed with real-world takeaways, this session will leave you with ideas you can immediately apply to your own fundraising programme.