Ruth Wicks is a Senior Strategic Consultant at More Strategic with over 25 years' experience in fundraising across the UK and Australia. She has worked with organisations of all sizes — from building programs from scratch to leading multi-million-dollar strategies at international NGOs, including eight years at Amnesty International Australia. Ruth now partners with charities to develop insight-driven fundraising strategy, improve donor experience and drive sustainable income growth. She also serves on the board of the Wayside Chapel. Ruth is a regular speaker at national and international fundraising conferences and a passionate advocate for raising the bar of professional fundraising.