Katrina is Head of Brand, Communications and Partnerships at Lutheran Care, and has more than 25 years’ experience across sales, business management, stakeholder engagement, community development and strategic brand communications. Known for blending creativity with commercial thinking, she has helped strengthen Lutheran Care’s brand and profile through bold campaigns, strategic storytelling, awareness initiatives and partnerships that build trust and genuinely connect with people.

Katrina and her team’s work has earned industry recognition, including Lutheran Care being named Not-for-Profit of the Year and recognition as a finalist in the Australian Marketing Institute Marketing Excellence Awards.

Passionate about social equity and authentic representation, Katrina believes great storytelling should make people feel something — and isn’t afraid to challenge the way things have always been done. A natural storyteller, she loves big ideas and bringing them to life with heart, humility and a good yarn along the way.