In a challenging economic climate filled with cost-of-living pressures, small charities simply can’t afford to play the "long ball" strategy of massive, expensive digital ad campaigns. But you don't need a premier league budget to score major fundraising goals.

Join digital consultant and self-confessed soccer tragic Nicole Jensen as she shares how small, determined teams can outmaneuver the giants to grow their supporter-base. Nicole will break down the digital playbook needed for budget-conscious donor acquisition.

In this session, you will learn:

• The Art of the Short Pass: How to execute low-cost acquisition campaigns that build connections and trust.
• Smart Pitch Positioning: How to stretch a tiny digital budget by targeting your local, loyal core community rather than chasing expensive strangers.
• The Winning Playbook: A step-by-step breakdown of how to seamlessly move prospects from social media into a high-converting digital welcome journey.
• Discover how to string together clever, budget-friendly digital passes that convert casual fans into your most loyal, long-term supporters.