Getting an Individual Giving Strategy Across the Line – The Players, The Plan and The Play is a blow‑by‑blow account of how the Perkins worked with Donor Republic over several years to help our board look beyond instant gratification and toward a more sustainable future. This presentation is a page‑turner. Paige Gibbs from the Perkins and Marcus Blease from Donor Republic will take you through the journey and the strategy behind convincing a reluctant board to rethink an events‑heavy model and embrace the unfamiliar world of individual giving.

Their audacious three‑year plan included DM cash acquisition, digital two‑step, always‑on social campaigns, face‑to‑face fundraising, and investment in benchmarking. We’ll also share how timing—and a bit of bad luck—ended up positively influencing decision‑making along the way.