From the "Individual Giving" Track

This session explores how The Salvos reimagined digital acquisition to engage younger donors amid the largest wealth transfer in history. Presenters share strategies that led to a 30% increase in Gen-X and Millennial donor acquisition. Attendees will learn how to prioritize digital channels, personalize campaigns, and diversify fundraising products. Case studies from Amnesty International and others provide additional insights. The session offers a replicable playbook to future-proof fundraising and build a sustainable younger supporter base.

Track proudly sponsored by