Mid value might be the most talked-about and least understood program in Australian fundraising. Plenty of organisations have one. But are they even scratching the surface of its potential value?

Meanwhile, many UK organisations have gone the other way, investing in genuine relationship management for mid value donors, an approach we have barely explored here.

Across the session we will: Define what a mass mid value program looks like, what a relationship-managed program looks like, and where the two intersect Review a range of mid value programs across Australia and New Zealand: unpack what is working, critically assess what is not, and separate the organisations doing mid value well from those just bandying the term about Look at the data behind award-winning programs and ask the uncomfortable question: are they really performing? This hands-on masterclass challenges what we think we know about mid value. So which is right? Both? Neither?