Many Gifts in Wills fundraising strategies are simply marketing plans or product campaign schedules in disguise - related activity without robust, thoughtful architecture or lacking in strategic intent. In this hands-on masterclass, participants take a step back and explore Gifts in Wills strategy development using a tried and tested framework.

You’ll have the opportunity to diagnose what's missing from your strategies, consider what's working, triaging common faults and gaps, and building a truly strategic approach to Gifts in Wills fundraising that each participant can take home and use in their own charity.

Whether you’re starting from scratch or have a long-established program, whatever the size, scale and reach of your charity, this masterclass gives you a framework and the tools to get a Gifts in Wills program up-and-running or completely refreshed and revived. You’ll leave with a fresh approach to building your strategy, not just a long to-do or wish list.