To fund the final stages of its $17 million ENABLE-2 CAR T-cell clinical trial, the Malaghan Institute launched its largest-ever public appeal. Despite a small team, modest budget and complex subject matter, the campaign exceeded its $1 million target, raising more than $1.4 million, attracting hundreds of new supporters and generating national awareness.

This session explores the framework behind the result, including how major gifts, matched giving, direct mail, digital advertising, stewardship, media, partnerships and peer-to-peer fundraising were connected within one coordinated strategy.

Jessica and Jeremy will share how audience insights, digital optimisation and cross-team collaboration built momentum throughout the campaign. Attendees will gain practical frameworks for aligning fundraising audiences and channels, using matched giving effectively and delivering ambitious, integrated campaigns with limited resources.