When the Migrant Resource Centre Tasmania launched its first peer-to-peer fundraising campaign, we expected success to come from careful planning and tactical execution.

Our data told a different story: conversion was strongest among people who already felt connected to our values, and our best-performing channels were organic and community-driven, not paid.

As an organisation with an emerging fundraising program led by a single fundraiser, our inaugural peer-to-peer campaign raised 207% of target. Practical ways to deepen genuine community participation beyond your existing donor base. Join Tabitha Zachariah as we unpack what drove those results, and what changed the second time around. Those learnings, along with growing community participation, helped drive even stronger results in our second campaign. This session is for fundraisers in small or under-resourced teams and charities that want to leverage community connection and participation to drive campaign results.