For many acquisition programs, success is measured by two numbers: volume and cost per acquisition. Those numbers alone show only a fraction of the impact.

Drawing on more than 12 years of donor acquisition data, this session explores how World Animal Protection Australia built and evolved one of Australia’s longest-running DRTV regular giving campaigns, now part of a multi-channel integrated approach.  You’ll hear from Nicky Scoular (World Animal Protection) and Lauren Schilg (DTV) about how the program has navigated changing media environments, investment pressures, creative fatigue, and shifting donor behaviours to deliver sustained, measurable growth in Australia and New Zealand.

Explore what happens when we look beyond acquisition metrics to understand the long-term contribution of TV-acquired donors, drawing on insights from over a decade of testing, optimisation and strategic investment.