Gifts in Wills programs rarely grow by chance. Behind every increase in awareness, investment and results is a plan, a clear direction and a commitment to making progress over time.

In this session, you'll hear how a largely dormant Gifts in Wills program was revitalised by identifying the foundations for growth, developing a roadmap and turning plans into action. Whether you're starting from scratch or looking to reinvigorate an existing program, this session will explore the approach that helped transform Gifts in Wills from an afterthought into a strategic priority, and the incremental changes that helped drive sustainable growth along the way.