BirdLife Australia’s first supporter survey in many years has helped transform its Gifts in Wills pipeline. In this practical session, Lee Christian and Jono Wilson will take attendees through the complete survey journey, from planning and budgeting to design, delivery and follow-up.

The presenters will explain how data analysis, segmentation and targeted supporter selection helped identify the right audiences, qualify expressions of interest and guide meaningful Gifts in Wills conversations. They will also share practical tips, challenges and lessons from the process.

Attendees will learn how relationship-based fundraising and modern data insights can work together to improve supporter engagement, prioritise leads and build a more sustainable Gifts in Wills pipeline.