Name
From Competing Asks to Connected Campaigns: Integrating Fundraising and Advocacy
Description
When fundraising and advocacy operate separately, supporters can experience disconnected and competing messages. WWF Australia shifted to a connected campaign lifecycle where advocacy and fundraising reinforce each other and create a more cohesive supporter journey.
This session explores how the approach changed campaign planning, the internal challenges involved and the lessons learned. Attendees will gain practical insights into breaking down organisational silos, integrating campaigns and placing the supporter experience at the centre.
Speakers
Date & Time
Thursday, February 25, 2027, 9:40 AM - 10:40 AM
Track
Individual Giving
Location
Central Room A
Sponsored By
Sponsor Website