Fundraising requires building trust and cultivating connections with donors. How can fundraisers reach out to people of faith, whose generosity is both well-documented and often an expression of that faith?

This overview will give you first-hand Jewish, Christian, and Muslim perspectives, bringing you on a journey to explore religiously motivated giving in the three traditions, with a focus on donor cultivation and how to avoid common cultural mistakes.

You will explore best practices for cultivating faith-based donors and discover the pitfalls to avoid. You’ll get practical advice such as: - how to identify Jewish donors in your database, - the best ways to thank Christian donors - the ideal cultivation timeline for Muslim donors.