Name
Beyond dollars raised: The essential metrics every fundraising program needs
Description
Fundraisers know data matters, but many struggle to identify the right metrics and use them effectively.
In this practical session, Alix Katala MFIA and Tassy Serradura explore how simple, meaningful measurements can strengthen fundraising programs, improve decision-making, and demonstrate impact. Attendees will gain a practical framework for identifying the metrics that matter and using data to drive fundraising growth and organisational outcomes.
Speakers
Date & Time
Friday, February 26, 2027, 10:00 AM - 11:00 AM
Track
Fundraising 101
Location
Room 9