People may care deeply about important causes while still giving less, delaying decisions or disengaging from appeals. In a period of overlapping social, economic and environmental crises, stress, uncertainty and cognitive overload can affect empathy, risk assessment and the ability to act.

Wellbeing futurist Amanda Goodfellow explores the neuroscience behind generosity and explains why traditional fundraising approaches may be losing effectiveness. Drawing on neuroscience, behavioural science and wellbeing research, she will share evidence-informed strategies for creating donor experiences and communications that build trust, reduce overwhelm and strengthen connection. Delegates will leave with a clearer understanding of current donor behaviour and practical tools to help move people from concern to action.