CEOs play a central role in creating and sustaining successful fundraising, particularly as donor expectations and the fundraising environment continue to change. This candid conversation examines what it means for a CEO to lead fundraising from the front, from shaping strategy to building donor relationships.

Drawing on senior leadership experience, the session explores how much time CEOs should dedicate to fundraising, the responsibilities only they can fulfil and how they can personally engage donors and boards. Attendees will also learn how CEOs can build an organisational culture in which fundraising is understood as a shared responsibility rather than the sole responsibility of the development team.