Photography can illustrate need, demonstrate impact, build trust and bring emotional power to fundraising campaigns. This session explores how photography transformed fundraising by replacing abstract descriptions with tangible, human stories, while also examining the flaws and ethical issues within its history.

Vanessa and Rebecca from Mission Australia will share practical insights into using photography for fundraising, including a behind-the-scenes case study.

Attendees will learn how to apply strength-based, ethical storytelling practices and will receive practical guidance for planning or commissioning a photography shoot. They will leave better equipped to create authentic images that support emotional storytelling and strengthen future fundraising campaigns.