Adriana’s journey in fundraising began as a face-2-face fundraiser, where she gained invaluable insights and passion for the sector. With over 15years experience in fundraising, currently working for The Fred Hollows Foundation as Head of Acquisitions, driving the development and implementation of an innovative Acquisition strategy with ambitious donor targets, while ensuring sustainability and maximum return on investment.
Leading a multi-channel donor acquisition strategy, combining face-to-face, direct mail, telemarketing, digital, and RG DRTV, while continually exploring emerging trends. Adriana’s focus on data-driven insight to recruit high-quality donors has doubled acquisition income over her tenure, helping grow The Foundation’s unrestricted revenue from $40 million to nearly $100 million over the past 10 years.
Adriana is deeply committed to the for-purpose sector, championing ethical fundraising practices through her role as Board Director of the Public Fundraising Regulatory Association (PFRA) in Australia. Ensuring the sustainability of Face-to-Face fundraising, advocating for industry best practices, and driving meaningful impact to support growth across the sector.