Kristina is a marketing leader with a deep interest in behavioural psychology, and a passion for using insights and creativity to engage donors. At The Smith Family, she leads the content marketing team, bringing insights and creative ideas to life that resonate with audiences and build lasting engagement.


Kristina presented at the Emerging Issues & Innovation Track at FIA conference 2025 and has spoken at numerous healthcare industry conferences - winning best country presentation in 2017.
Kristina’s speaker evaluations are always in the 90%+ range.