An experienced entrepreneurial-minded Digital Marketing Manager with a track record of leading multi-channel digital marketing campaigns to deliver cost and time-efficient movements with consistent ROI / ROAS for Financial Services, Education, e-commerce, and charity organisations. Key strengths include reviewing technical, visual and analytical aspects of funnels to achieve on-site and off-site optimisation before advertising on various digital channels; analysing past campaign performance to identify improvements; recognising ad tracking scripts used to avoid technical issues; recruiting and developing remote and onsite media buyers and aligning teams with clear KPIs and timelines to drive traffic; managing main stages of the digital marketing campaigns, including donor acquisition, re-engagement and retargeting; and creating actionable reporting dashboards for stakeholders and establishing regular meetings to set and align expectations.