Marine Jamet is Social Media Campaigns Manager at The Smith Family, where she leads the strategy, optimisation and performance of paid social campaigns that support fundraising income, supporter acquisition and donor retention. Over the past eight years, she has helped drive growth through audience insights, creative experimentation and continuous optimisation across a range of fundraising campaigns and initiatives. With experience across the charity sector in Australia and the UK spanning fundraising, social media marketing and PR, Marine is passionate about using data, testing and audience insights to improve fundraising performance and build stronger connections with supporters.