Alex Struthers is Chief Experience Officer at WWF‑Australia, where she leads fundraising, marketing, digital transformation and supporter engagement to drive impact for nature. With more than 20 years’ experience across the not‑for‑profit sector in Australia and the UK, Alex has held senior roles spanning health, communities and conservation. She specialises in building high‑performing, integrated teams and using data, technology and behavioural insight to grow income and deepen supporter relationships.
At WWF‑Australia, Alex leads teams focused on engaging donors across the full supporter lifecycle, alongside brand, marketing and advocacy, to mobilise millions of Australians to act for nature. She champions innovation in fundraising and marketing, including the use of AI, digital platforms and personalised engagement strategies to deliver impact.
Alex is passionate about collaboration, inclusion, ethical practice and evidence‑based decision‑making, and brings a practical, future‑focused perspective on fundraising in a rapidly evolving landscape.