Madeleine Smitham is Head of Content & Audience Growth at WWF‑Australia, where she leads the strategy, creation and amplification of content that inspires people to protect and restore nature. With a strong focus on digital transformation, she works across campaigns, marketing, fundraising and technology to grow audiences, deepen engagement, and drive real-world impact.

A passionate storyteller, Madeleine has led award-winning campaigns that connect people with purpose. She’s particularly interested in how new approaches, like AI, can help teams create content that engages and reaches more people in meaningful ways.

With more than a decade of experience across brand, content and ecosystem marketing, fundraising, media and PR, she brings a practical, collaborative, end-to-end approach that turns great ideas into powerful stories that move people, shift behaviour, and drive real impact.