Too often, post-campaign reports are packed with tables and metrics that look impressive but don’t actually help fundraisers make better decisions. In this session, ntegrity will show how to run a post-campaign review that delivers real insight for what's next, not just numbers for what happened. We’ll walk through which key data sources to analyse, the metrics that actually matter, and where to look for the hidden signals that reveal what really drove campaign performance. You’ll learn how to

• Identify the data sources and signals that reveal what truly drove performance and what didn’t
• Understand why attribution numbers differ across platforms, analytics tools and CRM
• Choose the right attribution model for the right decision
• Spot the hidden audience and messaging insights buried in campaign data
• Turn reporting into actionable recommendations for your next campaign