Date
Tuesday, May 5, 2026
Time
11:00 AM - 11:45 AM
Timezone
AEST
Name
Session 3 | Maximise Data-Driven DM Learning With Minimum Risk — How to Test Smarter Without Wasting Your Budget
Speakers
Description
Direct marketing is a test-and-learn medium, yet too many campaigns rely on gut feel and judge results as simply pass or fail — missing the real insights hiding in the data. This session will show you how to build a practical test matrix across acquisition, house file and win-back campaigns, so you can measure what actually works, understand how much opportunity remains, and apply those learnings to drive stronger results next time.