AI is changing how fundraisers brief, draft and refine their work. The hard part is moving from curiosity to confident use.

This hands-on Masterclass takes you from theory to output in a single session. Bring an appeal you are working on now, or one you have already run and want to revisit - a half-formed idea, a brief, a case study, an early draft, or a finished piece you would like to compare against an AI-generated version. Andrew and Katie will work through it with you in real time and you will leave with a reworked appeal plus a clear sense of how to keep building on it back at your desk.

You'll learn how to brief AI to get fundraising output you can actually use, when to push back and refine what it gives you, and how to keep your voice and your donor's experience at the centre of the work.

Whether you are AI-curious or already experimenting, this session is for fundraisers who want to put AI to work in ways that strengthen donor relationships rather than replace the human craft behind them.