Built from attendee feedback, this is a new format masterclass. It is hands-on, presenter-led, and designed around the real needs and questions attendees bring into the room and that arise on the day.

Developed over five years and shaped by feedback from more than 150 attendees across Australia and globally, it is one of the conference's most highly rated delegate sessions.

It humanises all three, strips back the jargon and grounds attendees in best practice, giving fundraisers, data professionals who service fundraising, and fundraising leaders a clear picture of what good looks like, what they can realistically do with what they have, and how to have the right conversations back at the office to drive change. Across three sessions, attendees will work through how to organise their data well, how to use it to understand performance and donor behaviour, and how to turn analysis into decisions and action.