Industry trends said one thing. Our forecasts said another. Reality had different plans. Growing a regular giving program can be messy, unpredictable, and occasionally uncomfortable. This session shares the real story behind our program's journey: the assumptions that proved wrong, the challenges that tested us, and the breakthroughs that emerged because we were willing to learn, adapt, and persevere.

Join us for an honest discussion about navigating uncertainty, explaining difficult results to stakeholders, maintaining confidence during setbacks, and building a stronger regular giving program through continuous learning. If you've ever needed to answer the question, "Why didn't we hit target?" this session is for you.