Imagine hearing from 150,000 donors across 100 charities about what motivates them, how they make giving decisions, and what they need from charities to deepen their engagement. How would it shape what you do next?

In this session, Kristina Warne (The Smith Family) and Martin Paul (More Strategic) explore what happens when large-scale donor insights meet real-world application, and how charities can use both to improve acquisition, retention, and lifetime value.

Martin will share findings from over 100 supporter surveys, hundreds of donor interviews, and four years of national generosity tracking. He’ll explore the donor personas that consistently emerge across charities, the core needs that drive deeper engagement, key indicators for future gifts in Wills, what mid-value donors value most, and the primary barriers to regular giving.

Kristina will share how The Smith Family has translated donor understanding into fundraising growth through strategic testing, creative thinking, and continuous refinement. You'll see real-world results and key growth drivers from one of Australia’s largest individual giving programs.

Come along to see how moving beyond who your donors are to understanding how to engage them can drive true innovation and fundraising growth.