Gifts in Wills programs are often viewed as a standalone fundraising discipline. In reality, some of the most powerful supporter journeys occur when fundraisers look beyond traditional portfolio boundaries and work collaboratively across teams.

This practical and engaging session explores four real-world stewardship case studies where meaningful supporter relationships led to unexpected fundraising outcomes.

examine examples where Gifts in Wills stewardship inspired significant lifetime giving, and where relationships developed through other fundraising programs ultimately resulted in transformational gift in Will commitments. Through these case studies, attendees will gain insight into how integrated stewardship approaches can deepen supporter engagement, unlock new opportunities, and create a more supporter-centred fundraising culture. The session challenges fundraisers to move beyond organisational silos and recognise that every supporter interaction has the potential to influence multiple forms of philanthropy.