This fast-moving session examines 20 years of research into Gifts in Wills fundraising and bequest giving, pulling together all of the best bits of learning for professional practice.

We’ll look at the scale of the Gifts in Wills opportunity, who leaves bequests, why they give, the state of our current practice AND the science of how to craft transformative Gifts in Wills solicitations that will revolutionise your fundraising.

We’ll look at the science of identity, the science of wellbeing and draw on lessons from temporal decision making. We’ll explore the implications of these ideas for the language we should be using with our donors and just how good we can make people feel when we get this right. The session will close with a checklist of actions you should be taking to increase your future income from Gifts in Wills.