Name
From Proof to Scale: The 'How-To' of Growing Digital Campaigns
Description

You’ve launched a digital campaign and it’s getting traction, what next? For many fundraisers, making the internal business case to scale up investment can be daunting.

In this practical, "how-to" session, Digital Ninjas and Catholic Mission will walk through the exact steps to transition a campaign from initial proof-of-concept to scaled success.

We will demystify digital reporting (using tools like Looker Studio) to show you exactly which metrics matter, how to prove your results to stakeholders, and how to confidently ask for the budget to scale. Attendees will leave with a clear, easy-to-implement framework for building business cases and scaling campaigns across organisations of any size.

Date & Time
Friday, February 26, 2027, 12:40 PM - 1:40 PM
Track
Fundraising 101
Location
Room 9