Name
The juice is worth the squeeze: Why retention is fundraising's most overlooked growth strategy
Description

Charities often focus on acquiring new supporters and partners while overlooking the growth potential within existing relationships. Yet partnerships rarely end because of one major problem. More often, missed commitments, weak communication and underwhelming experiences gradually erode trust, advocacy and future investment.

Drawing on major corporate partnership experience, this session examines the financial and relational cost of poor stewardship. Through candid examples of partnerships that were lost, strained or strengthened, attendees will see how small moments can create significant risk or opportunity. Participants will leave with practical strategies to deliver on commitments, create memorable partner experiences, strengthen stewardship and identify opportunities for sustainable growth within their existing portfolios.

Date & Time
Thursday, February 25, 2027, 11:15 AM - 12:15 PM
Track
Corporate Partnerships
Location
Room 9