Major donors, mid value, partnerships and bequests represent some of the greatest growth opportunity in fundraising. Yet for many organisations, the data, analytics and insights that could drive that growth are underused, misunderstood, or simply not asked for.

This session explores how data is unlocking growth in high value giving and helping fundraisers build stronger, longer and more impactful relationships with their most valuable supporters. Informed by interviews with high value giving fundraisers across large and small organisations in Australia and New Zealand, fresh insights from The Benchmarking Project's 2026 benchmarking, and a real case study from a leading Australian charity, it is grounded in current sector experience and practical reality.

The 2026 benchmarking uncovered some surprises about how high value giving is changing. This session shares what the data is telling us and what it means for your program. Attendees will leave knowing what data they need, what to ask for, and how to get on with using it.

Whether you are making the internal case for better data investment, or already have access and want to use it more effectively, this session has something for you.

The case study at the heart of this session shows how one leading Australian charity used data to understand current performance, identify replacement needs and uncover growth opportunities across their high value giving program. High value giving is about big impact now and into the future. This session will help you imagine what is possible when you have the right information to back your decisions.