Christy Jones is the CRM Platform Manager at WWF-Australia, where she leads the organisation's CRM team and oversees the day-to-day management of its supporter data platform. Christy played a central role in WWF-Australia's recent migration from our old to new CRM, managing data migration, quality assurance, and the transition of critical business processes including payment processing and donor lifecycle operations. With deep expertise in CRM systems, data governance, and process improvement, Christy brings a practical, hands-on perspective to the challenges of transforming fundraising technology in a not-for-profit environment.