Every fundraiser in the room knows the feeling: someone says "CRM project" and the table goes quiet. We've all heard the horror stories, multi-year overruns, data nightmares, lost reporting, exhausted teams. So why on earth did WWF-Australia put our hand up to do one?

Delegates will leave with practical, scar-tested tips on how to thrive during a CRM transformation, including a range of helpful and easy-to-use templates that helped WWF-Australia in their project. Because the prize was not just better tech - it was better fundraising.

We wanted to shift from transactional fundraising to a lifecycle approach, giving our teams the tech to run our fundraising programs more efficiently, to be more relevant and personal, and to grow the lifetime value of all supporters. We didn't just want the same fundraising on a new platform; we wanted to challenge ourselves to do better, for nature and for our supporters.