Everyone's talking about AI - but how do you actually embed it where it matters? At WWF-Australia, we're transforming our approaches to integrate AI into how we engage and grow our supporters, understand audience sentiment, drive impactful content and operate more efficiently. But first we needed to invite our teams on a journey through this rapidly changing landscape. In this session, WWF-Australia shares our pragmatic approach to AI adoption: from systems, training, governance to the practicalities of embedding AI. We’ll cover our journey to date, using real case studies to explore what worked, the learnings along the way and the internal organisational scaffolding required to make transformation stick.